In a nutshell
1. Publish Relevant Content
Quality content is the number one driver of your search engine rankings and there is no substitute for great content. Quality content created specifically for your intended user increases site traffic, which improves your site’s authority and relevance. Identify a keyword phrase for each page. Think about how your reader might search for that specific page. Then, repeat this phrase several times throughout the page—once or twice in the opening and closing paragraphs, and two to four more times throughout the remaining content.
2. Update Your Content Regularly
You’ve probably noticed that we feel pretty strongly about content. Search engines do, too. Regularly updated content is viewed as one of the best indicators of a site’s relevancy, so be sure to keep it fresh.
3. Different multimedia
Images, videos, slideshows and audio can help enrich the user experience and allow you to deliver information in a way that is most suited to your ideal site visitors. They also act as a signal of quality content to search engines… after all, you have put in the work to make your content look good and interactive!
4. Social sharing
The number of Facebook shares, Tweets, Pinterest pins and other social media mentions can influence immensely your SEO rank. Having a Yelp page with a link will help your ranking as well. Installing social sharing buttons on your website not only makes it easy for users to share your content, and thereby improve user experience, it can also help you rank higher on searches. Social sharing also helps drive purchasing behavior: Nearly 4 in 10 Facebook users report they have gone from liking, sharing or commenting on an item to actually buying it, while 43% of social media users have purchased a product after sharing or liking it on Pinterest, Facebook or Twitter. In this case study, a pest control company boosted organic traffic by 15% in just 2 weeks after running a campaign aimed to increase social sharing.
Any business that wants to find success online need to know that search engine optimization is absolutely critical. After all, if a website can’t be found in the search engines, what good is it? Sure, there are other ways to promote a website (which we certainly encourage, such as social media, paid advertising, etc.), but the majority of web users turn to Google to find information, products, and services they need. It is important to have a search presence and an SEO professional can help to achieve this. Hiring someone for SEO work has some serious benefits since the work they do relates to backend and coding efforts that most common folks don’t have the necessary knowledge to get it done.