Many people overlook the value of having a professional business card that accurately reflects your brand image, yet this small piece of paper can be an important part of your collateral package. It’s often the first item prospects receive from you, so it’s your first opportunity to make a strong, positive impression on them.
With limited exceptions, it’s fairly easy to spot an inexpensively produced card. When you choose to “go cheap” on your business cards, what message does that send to those with whom you wish to do business? Are you really doing yourself any favors by missing out on the opportunity to start building a positive brand image right from the start?
Cheaper isn’t always better when it comes to first impressions. Give clients a great first impression with these tips and tactics:
Tip #1: Let us design your card since we have the requisite skills & knowledge.
Tip #2: Keep it as simple as you can with all the info you need them to know.
Tip #3: Keep to the standard business card size–unless you’re the adventurous type.
Tip #4: Be deliberate in choosing the information to appear on your card.
It may sound obvious, but the first (and most important!) thing to consider when designing your business card is the information you want to convey. Make sure your name, job title and company name or logo are clearly displayed. Think carefully about which contact details to include – you need to strike a balance between providing enough points of contact, without making your card look cluttered. From our experience, your website, email address and phone number are essential. Many businesses no longer include an address on their business cards, so if you’re struggling for space, you may want to remove this from your design.
Pictures speak louder than words. This is true for business cards. While you need to have written content on one side of the card, think about saving the other for something more visual. Perhaps you could use the space to display an image of your product, or something related to your business. Whatever you do, don’t leave it blank – it’s often claimed that people don’t look at the back of business cards, but that’s simply not true. Just think about how many times you’ve been given a card, and flipped it over to check…